POPSO

EMPOWERING FINANCIAL FREEDOM

Person holding a smartphone displaying a banking app and a silver credit card with a Visa logo, sitting at a desk.

(Intro)

A seamless, secure, and intuitive user experience that allow customers to manage their finances efficiently while reflecting the trust of PopSo.

Banca Popolare di Sondrio is an italian bank that aimed to enhance its digital ecosystem starting from the mobile banking experience to better serve customers.The collaboration started with an assessment of the current online banking and digital touchpoints and it rapidly scaled to the whole redesign of the online mobile banking application.

The redesigned application received positive feedback from both business and users, who appreciated the improved usability and modern look. Key metrics such as user engagement and satisfaction saw significant improvements. The project not only revitalized the digital presence of Banca Popolare di Sondrio but also set a new standard for user experience in the banking sector.

(Client)

BANCA POPOLARE DI SONDRIO

(Touchpoint)

APP

(Timeline)

14 MONTHS

Dimly lit scene with a laptop keyboard and a smartphone displaying a banking app interface.
A smartphone displaying a successful operation confirmation screen, placed on a closed laptop with a visible Apple logo.

PROCESS

From the digital touchpoints assessment of the existing product to the development of the first realease of the SCRIGNObps app.

The comprehensive user research initiative included interviews and stakeholder workshops to gather valuable insights. This research informed the redesign of user flows and the overall UX for both existing and new banking features. Through iterative usability testing, the design was refined to ensure a seamless user experience. Each iteration was meticulously aligned with Banca Popolare di Sondrio’s brand values, emphasizing ease of use, security, and accessibility. This rigorous process was instrumental in developing a user-friendly application that significantly enhanced customer satisfaction and streamlined financial tasks.

Workshop with several people around a conference table. A man and a woman are standing, presenting. Others seated are listening, with a large display and papers in the background.
User interface design wireframes with screens and navigation flow
User interface design flow for a mobile app, showcasing a filter system for a financial account management application. The flow includes screens with filter options such as type, amount, and category. It also displays alerts and options for unconfirmed transactions, with buttons labeled 'Confirm.' The layout is annotated with arrows indicating navigation paths between screens. The language used is Italian, with sections titled 'Filtri elenco' and alerts noted as 'Nota.'
Digital mockup featuring two smartphones displaying a banking app interface with financial data, graphs, and navigation icons, labeled 'App MVP - 2024' against a blue gradient background.
Two user testing documents in Italian, titled "Login - Prima attivazione" and "Esplorazione della homepage," detailing tasks, objectives, scenarios, and evaluation criteria for usability testing of a banking interface. Includes sections for task description, duration, success, and error count.

solution

Two smartphones displaying an Italian app setup screen for SCRIGNObps, with instructions to transfer authentication license to a new app, SCRIGNOIdentiTel.

digital security

A strong emphasis was placed on security throughout the design process. The final design incorporated robust security features, providing users with a safe and secure environment for their financial transactions.

Person holding a smartphone displaying a map application with location points.

User Satisfaction and Engagement

By focusing on user-centric solutions, the application effectively addressed the needs of Banca Popolare di Sondrio’s diverse user base. This approach resulted in increased user satisfaction and engagement, making the digital banking experience more enjoyable and efficient.

A collection of smartphone app screens in Italian, featuring biometric setup options like Face ID activation, push notifications, and PIN code entry. The screens display a combination of white and dark blue themes with various icons and buttons for user interaction.

Intuitive design

The end-to-end UX process was led from initial research and persona creation to wireframing, prototyping, and usability testing. Pivotal contributions translated complex financial processes into an intuitive mobile experience, ensuring users could navigate the application effortlessly.

Smartphone displaying a personal account management app in Italian. The screen shows user greeting, username, user code, and security settings options like biometrics, PIN change, and card security.

usability & accessibility

High standards of usability and accessibility were met, ensuring the application was user-friendly for all, including those with disabilities. Features such as screen reader compatibility and scalable text were implemented to enhance accessibility.