about

(Intro)

Hi, I’m Benedetta.

I’m a Senior UX Designer with a passion for designing products that make a difference. I bring together strategy, research, and creativity to shape digital experiences that feel thoughtful, intuitive, and inclusive.

Silhouette of Benedetta Grazian standing in front of a misty, illuminated backdrop.

(My story)

i believe in design as a process: intentional, iterative & impactful.

I’ve always seen design as more than aesthetics - it’s a way of thinking, a mindset for solving problems. From sketching ideas, creating with clay and fabrics as a kid to shaping digital experiences today, my journey has been all about using design to improve everyday life.

With a backgound in industrial design and user-centered approach, I’ve worked intensively in projects where social impact and inclusiveness is prioritized and helping people being efficient through digital services. This approach led me working for startups, agencies, and global companies where designing with intention, balancing logic and creativity through a process that adapts, scales and put people first always won.

Now, I’m looking to collaborate on bold, meaningful projects that make a real difference. When someone tells me: “this products really helped me” I smile and say “I am extremely fullfilled as a professional”.

(My experience)

(Company)

freelancing

PRODUCT DESIGNER

(Position)

(Date)

2023 - TODAY

Frog/capgemini

UX/UI DESIGNER

2023 - TODAY

granstudio

UX/UI DESIGNER

2021 - 2023

swov (NL)

USER RESEARCHER

2020

fabrique (NL)

UX/UI DESIGNER

2019 - 2020

PROCESS

Smartphone displaying a shopping app screen on a striped surface

  • Every project starts with curiosity. In this phase, I dive into the problem space to understand the context, users, and business needs. I gather insights through user research, stakeholder interviews, and data analysis—building empathy and identifying meaningful opportunities to explore.

    • PRODUCT ANALYSIS

    • USER INTERVIEWS

    • COMPETITIVE ANALYSIS

    • STAKEHOLDER ALIGNMENT

  • With a clear understanding of the challenge, I move into ideation and concept development. I co-create with teams and users to generate ideas, prototype solutions, and test assumptions early. This is a space for creativity, iteration, and learning fast.

    • IDEATION WORKSHOP

    • WIREFRAMING

    • PROTOTYPING

    • USABILITY TESTING

  • Ideas take shape into functional, usable, and beautiful interfaces. I refine the experience, design high-fidelity UIs, and collaborate closely with developers to ensure design intent is carried through. Accessibility, scalability, and consistency are top priorities.

    • UI DESIGN

    • DESIGN SYSTEM & ASSETS

    • DEVELOPMENT TEAM SUPPORT

    • QUALITY ASSURANCE REVIEWS

    • ACCESSIBILITY CHECKS

  • Once launched, I support teams in scaling and evolving the product. I contribute to design systems, track user feedback, and help teams make data-informed improvements. Design doesn’t stop at release—it’s an ongoing process of refinement and growth.

    • DESIGN SYSTEM CONTRIBUTIONS

    • UX AUDITS

    • FEATURE EVOLUTION

    • CONTINUOUS TESTING