Expertise

Bridging business goals and human needs.

I help organizations create design strategies rooted in real user needs, ensuring every decision drives both impact and value. I specialize in untangling complexity and aligning cross-functional teams around a shared design vision.

  • Strategy Assessment

  • Competitor Analysis

  • Stakeholder workshops

  • Experience mapping

  • Opportunity framing & prioritization matrices

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UX STRATEGY

Understand people to design better experiences.

I uncover deep insights into user behaviors, needs, and motivations to shape purposeful design decisions. Whether it’s a new product or refining an existing service, my research process brings clarity and empathy to the table.

  • Interviews & observations

  • Surveys

  • Focus groups

  • Diary studies

  • Co-design sessions

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user research

Optimizing digital experiences through expert evaluation.

I offer UX and UI assessment to evaluate the quality and effectiveness of digital products - identifying friction points, accessibility issues and design misalignments that may impact the overall user experience. Whether you’re refining a live product or planning a redesign, my audits provide a grounded, user-centered lens for improvement.

  • Heuristic Evaluation & Expert Review

  • Accessibility checks

  • UI consistency checks

  • Click maps & behavior traking

  • Assessment Report

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UX/UI assessment

Designing intuitive and delightful digital experiences.

From early concepts to high-fidelity prototypes, I design user interfaces that are functional, accessible, and beautiful. I focus on usability and consistency while creating emotionally engaging experiences.

  • Wireframing & prototyping (Figma, FigJam, etc.)

  • Design systems & atomic design principles

  • Heuristic evaluation & UX audits

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product design & prototyping

Design for everyone, not just the average.

I create inclusive experiences that work across a spectrum of needs—ensuring digital products are accessible, respectful, and relevant. I embed accessibility from the start, not as an afterthought.

  • Accessibility testing (WCAG compliance, screen reader flows)

  • Inclusive personas & edge case scenarios

  • Cognitive walkthroughs for diverse users

  • Accessibility Kits for Dev

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Inclusive & Accessible Design

Bridging design and development with clarity and consistency.

A strong design system is more than a set of components — it’s the shared language that connects designers and developers. I create and maintain scalable design systems that ensure visual and functional consistency across products. I also support development teams with clear documentation, and ongoing alignment, ensuring that design intent is faithfully translated into real experiences.

  • Component library & documentation

  • Design-to-dev handoff

  • Governance and Maintenance

  • Cross-functional alignment rituals (design QA & dev check-ins)

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design system & dev support